Presentation of a research design based on ethnographic observation of bus drivers working journey and design thinking as a method for managing managerial innovation

Abstract

As the knowledge project gains clarity and moves forward, this article attempts to present a well-structured research design meant to create a robust and comprehensive framework for the successful completion of a doctoral thesis in the management sciences. The work journeys are the main subject of this research project. They are thoroughly investigated using a qualitative research technique, chosen specifically for its ability to provide a deep, detailed, and nuanced understanding of the research subject. This approach strengthens the overall validity and reliability of the research findings. The empirical data are primarily gathered through meticulous observation. A case study will be presented, based on a sample of ten observation cases, providing a concrete and rich perspective for analysis. The article highlights the crucial importance of this central research object, along with other key concepts that are essential for understanding the complex phenomenon under study. Furthermore, it details the overall design of the thesis project, the systematic organization of the field research activities, and the ambitions related to the rigorous, methodical, and analytical exploitation of the data collected throughout the study.